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Robert Grede, BA, MBA, is a graduate of DePauw University and the Emory University School of Business.
After 12 years in the advertising industry, working with premier marketers like McDonald’s, Procter & Gamble, and Union Carbide, Grede founded The Grede Company, consultants in marketing, branding, and business growth. Clients range from start-up operations to Fortune 500 firms.
Grede has served as an adjunct professor of marketing at Marquette University, teaching graduate, undergraduate, and executive MBA students. He has authored a syndicated column read by over a million people, is an award-winning copywriter, and a frequent contributor to magazines. Grede also authored the best-selling Naked Marketing – The Bare Essentials [Prentice-Hall] and is the winner of the prestigious USA BookNews Best Business Book award.
He has written for SAS on marketing-related topics, providing insight for clients in marketing strategy, branding, sales development, and social media. A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and business strategy at universities, civic organizations, and corporate venues.
Naked Marketing – The Bare Essentials [Prentice Hall, 1997]
Naked Marketing – The Bare Essentials, 2nd Ed. [Marquette University Press, 2005]
Naked Marketing – The Bare Essentials, 3rd Ed. [HenschelHaus Press, 2013]
The 5 Kick-Ass Strategies (Every Business Needs) [SourceBooks, 2006]
Rebuilding the Brand: How Harley-Davidson Became King of the Road [Triple Nickel Press, 2012] Winner USA BookNews Best Business Book